Evolving Timelessness - How Is Baccarat Crystal Homeware Still Relevant Today
Is Baccarat, a luxury homeware brand from 1764, still relevant today?
For more than 250 years, Baccarat has stood as a symbol of French luxury and masterful craftsmanship. Renowned globally for its fine crystal creations, Baccarat's homeware pieces—ranging from chandeliers and glassware to vases and decorative objects—are among the most coveted in the world. However, Baccarat has not just been resting on their laurels, but has evolved and grown both in artistry and skill. Here’s why Baccarat's crystal homeware remains relevant:
1. Enduring Symbol of Luxury
Baccarat continues to be a status symbol. In an age where luxury consumers value heritage, craftsmanship, and authenticity, Baccarat's centuries-old legacy resonates. It's not just about owning a beautiful object—it's about owning a piece of history.
The Baccarat Hotel in NYC is a resplendent and luxurious experience with the highest-class service to match.
2. Contemporary Collaborations
Baccarat has partnered with modern designers like Philippe Starck and Virgil Abloh, blending traditional crystal craftsmanship with contemporary aesthetics. These collaborations help the brand stay fresh, relevant, and appeal to younger, design-savvy audiences. They have even partnered with pop culture icons such as Pokémon, BE@RBRICK, Hello Kitty, and Miffy while maintaining the highest standards of quality and classy aesthetic.
Baccarat works with some of the greatest design masters including Marcel Wanders and Phillipe Starck. Marcel Wander's New Antique collection elevates some of Baccarat's design elements into a new form with his mastery over lighting, whereas Starck reimagines the Baccarat catalogue into more fantastical ideas, including the Marie-Coquine Blushing Lamp and the Harcourt Candle Lamp in Red.
3. The Rise of Experiential Interiors
Luxury homeware has become more than decoration—it’s about experiential living. Baccarat’s pieces, from mood-setting chandeliers to the twangy clink of striking glassware during a meal or celebration, elevate everyday rituals and dining experiences into moments of elegance and artistry. Baccarat's Zenith chandeliers has been the favourite of modern artists such as Drake and Lenny Kravitz as seen below.
Experiential luxury in an everyday setting means choosing the best and finest for your living spaces. Drake and Lenny Kravitz's showcases the Zenith chandelier in completely different styles befitting their own personal tastes. (Credits: left @ad_magazine, @matthieusalvaing, right @ArchDigest, @brandon_barre)
4. Collectibility in the Age of Mass Production
In a world flooded with fast, factory-made goods, Baccarat's handmade, meticulously crafted pieces stand apart. Many of Baccarat's artisans have been awarded the Meilleur Ouvrier de France (MOF), a title reserved only for the finest craftsman of their field. 60% of items are destroyed during the production process to meet the strictest quality standards (materials of which are recycled and reused).
Discerning buyers—especially in the luxury and design markets—still seek out brands that offer scarcity and a compelling narrative. Intentional quality endures over mindless quantity.
The ethereal Lucky Butterfly designed by Evelyne Julienne has gone on to become a popular Baccarat collectible with collectors finding creative ways to display their collection. It is currently available in iridescent clear, blue, red, blue scarabee, turquoise, peony, and black colours.
Evolving Timelessness
While trends come and go, Baccarat’s crystal homeware holds timeless appeal because it evolves with the times without sacrificing its identity. It’s still relevant—just in a more curated, meaningful, and artful way whilst maintaining its obsession and focus on craftsmanship.
Learn more about the Baccarat heritage: